On the first day of the new year, America tuned into the Tostitos Fiesta Bowl and got to see how the brand, in conjunction with the USO, brought a piece of home to our troops overseas over the holidays.
The brand shined a national spotlight on our military heroes during the game's broadcast by showing video clips from the Tostitos "Connect to Home Bowl" – a football experience that was created exclusively for U.S. service men and women stationed in Iraq. Visit the Tostitos Facebook page to see all the action!
Also, don't forget that you'll be able to catch more on Monday, Jan 10th on ESPN during the Tostitos BCS National Championship Game where families of the troops who played in the game in Iraq will be honored in a special way. Three cheers for Tostitos - the military community thanks you for your continued support!